Yellow and black is a bold color mix. It feels bright, strong, and easy to spot. Many brands use it to show power, speed, or friendly warmth. In this post, we picked ten websites from different fields—sports, tech, travel, food, and more—that use yellow and black in smart, eye-catching ways. Each site shows how two simple colors can guide the user, highlight key actions, and tell a clear brand story. Ready for some sunny inspiration? Let’s dive in!
1. Pittsburgh Steelers
Website: steelers.com
Location: Pittsburgh, USA
Description: The NFL team’s official site embraces the Steelers’ iconic black-and-gold palette. Bold black backgrounds and white text are punctuated with vibrant gold accents (the famous “black & gold” colors of the franchise). The site balances heavy imagery with high contrast buttons and headers, giving fans a striking, energetic look that matches the team’s identity.
2. Borussia Dortmund
Website: bvb.de
Location: Dortmund, Germany
Description: Borussia Dortmund’s site stays true to the club’s classic black-and-yellow branding. It uses deep black panels and bright yellow highlights (mirroring the “Die Gelbe Wand” fan wall) to guide attention and reinforce the team identity. The design pairs vibrant yellow callouts with dark text and backgrounds, making important info pop. This high-contrast scheme feels modern yet loyal to the club’s heritage.
3. Western Union
Website: westernunion.com
Location: Denver, USA
Description: The money-transfer giant’s site uses a punchy yellow-on-black scheme for maximum impact. Bright yellow banners and buttons stand out clearly against the dark background, creating a bold, readable interface. This high-contrast palette directs users’ eyes to key actions and services (“big impact” through yellow and black contrast). The result feels professional and trustworthy while still energetic.
4. Caterpillar
Website: caterpillar.com
Location: Peoria, USA
Description: Caterpillar’s site echoes its heavy-equipment brand colors with golden yellow and black. The logo’s “Caterpillar Yellow” and deep blacks carry through to banners and calls-to-action. The homepage uses black text on white but splashes of yellow for highlights and navigation links, balancing warmth with industrial strength. Overall the palette feels rugged and confident, matching the manufacturer’s sturdy image.
5. Postmark
Website: postmarkapp.com
Location: Philadelphia, USA
Description: The transactional email service uses yellow playfully amid a sleek, mostly-white layout. Its site features bright golden-yellow accents (buttons, icons) on clean pages, adding charm without overwhelming content. Yellow is used “like a burst of sunshine,” giving the tech site an inviting feel. Black text and clean lines keep it professional, while the yellow adds a friendly, energetic vibe to the UI.
6. Hertz
Website: hertz.com
Location: Estero, USA
Description: Hertz’s car-rental site uses a splash of yellow to energize the design. Headings and key buttons are in a warm yellow tone, contrasting against white and dark backgrounds. The yellow highlights draw attention to booking fields and offers, reflecting feelings of “freshness, energy, and exploration” that suit travel. Combined with clean layout and imagery, the palette feels dynamic and action-oriented.
7. McDonald’s
Website: mcdonalds.com
Location: Chicago, USA
Description: The fast-food chain’s site prominently features its signature golden arches. Bright yellow graphics and call-to-action sections jump out on otherwise clean white and black pages. The site uses large yellow banners and buttons in tandem with black text to make promotions and menus pop. This mirrors how “yellow patterns [are] totally prominent…with white and black” to draw user attention and encourage clicks.
8. Yellow Brick Games
Website: yellowbrickgames.ca
Location: Quebec City, Canada
Description: This indie game studio’s site combines minimal black-and-white backgrounds with vivid yellow highlights, echoing the “yellow brick” name. The logo (a yellow brick motif) and accent elements provide a bright, playful contrast to the dark text. Clean typography on dark panels paired with splashes of yellow gives the site a lively, creative vibe. The design feels energetic and modern, reflecting the studio’s focus on imaginative games.
9. National Geographic
Website: nationalgeographic.com
Location: Washington, USA
Description: National Geographic’s digital home uses black and white photography accented by the brand’s iconic yellow frame. The signature yellow rectangle logo and borders around images stand out against bold text and photo-rich pages. Black text on light backgrounds keeps content readable, while yellow frames and buttons tie everything to NatGeo’s heritage. The result is a clean, adventurous feel that highlights photography and storytelling.
10. Bumble
Website: bumble.com
Location: Austin, USA
Description: The dating app’s site is drenched in “Bumble Yellow,” balanced with crisp black text. Bright yellow backgrounds and large yellow buttons energize the pages, while black type and icons add contrast and maturity. This vibrant palette feels friendly and modern. The bold use of yellow matches Bumble’s playful brand (a honeycomb logo in black and yellow) and makes the interface inviting and easy to navigate.
Yellow and Black website not right for your organization?
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