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Digital Marketing Strategy for Healthcare businesses
Healthcare marketing is a process of strategic outreach and communications designed to attract healthcare consumers, guide them through their healthcare journey, and keep them engaged with the health system.
The best healthcare marketing plans integrate omnichannel, highly-segmented, and specific online and offline efforts to drive engagement and growth, all focused on certain market-specific key performance indicators and return on investment.
WHY IS MARKETING IMPORTANT IN HEALTHCARE?
Marketing plays an important role in helping healthcare professionals to create, communicate and provide value to their target market. The healthcare industry is always changing, and patients education and information are becoming the forefront of focus.
The healthcare world is competitive grows and large hospital systems cone into the mix, the more difficult it can be to stand out and promote your medical services.
Digital marketing / marketing healthcare makes you more visible from your competitors on local search engines and social media platforms which provides the ability to reach potential patients and position you as a thought leader in your specialty.
HOW SOCIAL MEDIA HAS CHANGED HEALTHCARE.
- 19% of smartphone users have downloaded at least one health app.
- 52% of caregivers had participated in an online social activity related to health in the past year and 70% were seeking out information and support online for their loved one.
- Patients society and groups have 24 times more social communication by publication or broadcast enterprise on average than physical industry association.
- 91% of participants said online communities play a role in their health decisions.
HOW PATIENTS USES SOCIAL MEDIA?
- Gather information
- Read reviews
- Share reviews
- Share a personal health experience
- Engage with others about a health experience
WHY IS DIGITAL MARKETING ESSENTIAL FOR HEALTHCARE BUSINESSES/ INDUSTRIES?
Healthcare digital marketing refers to the process of promoting your services to healthcare aspirants through online platforms. Digital marketing is a lucrative investment option for your online healthcare services.
Approximately, 88% of people look online for health information and 70% of people report that the health information they find influences a decision about treatment. Digital marketing paves a great way to make you stay connected with current and new patients whenever they are in need.
MARKETING STRATEGY THAT EXPANDS THE GROWTH OF YOUR HEALTHCARE SERVICES ONLINE:
Search Engine Optimization (SEO)
People google everything, whether it’s a pain in their head or a fracture. So, when a person googles something they need help with, you would want them to find you. For that, you need a digital presence
SEO is a smart digital marketing tactic that increases your exposure online. With the help of SEO experts, you can improve your patients’ user experience, increase your visibility on the search results, and drive more organic traffic to your healthcare website.
Social Media Marketing
Social media marketing support better opportunities to aim person being treated for medical problem under various age groups, gender, healing environment, health issues, etc. Being a healthcare representative, with an active social media presence, you can build public awareness about staying healthy during pandemic times, provide tips to maintain both mental and physical health, clear the doubts of patients through your expertise, and many more.
Content through blogs, infographics, videos, e-books, etc. unveils your knowledge to the right group observing an entertainment or sporting event. With character-rich content, it exists smooth to share your knowledge and engage accompanying patients.
Mobile marketing endures a cost-effective technique that admit you to reach healthcare aspirants ahead of their smartphones, tablets, and different mobile instrument through smart and moral marketing strategy. App-based marketing, location-based marketing, search ads and text messages are some mobile marketing ideas that perfectly meet your requirements through which you can target local public, and reassure users to instantly avail your help.
BENEFITS OF HEALTHCARE MARKETING:
- Build a visible healthcare brand which causes increase in number of patients.
- Healthcare digital marketing has a plethora of benefits, and one such advantage is ability to focus right audience.
- Digital marketing in cost effective.
- Improves patients experience.
Authored by Zainab Shahzad (Content Marketing Expert)
A GOOD MARKETING PLAN WILL HELP YOU BOOST PATIENTS INFLOW, KEEP RETURNING CUSTOMERS HAPPY, AND EVENTUALLY INCREASE YOUR BUSINESS ROI.
Need Help With Developing a Digital Marketing Strategy for your Healthcare business? Get a free Digital Marketing Consultation now and grow stratospherically.