Bottega Polanco
SEO and Channel Management for a Hospitality Business
What we did
Search Engine Optimization (SEO) · Channel Management & Website Marketing
Industry
Hospitality
About Bottega Polanco
Bottega Polanco is a hospitality business in Mexico City. It rents a collection of properties to travellers and residents.
The challenge
Bottega Polanco listed its properties on Airbnb, Booking.com and other booking sites, and updated each one by hand. That took time, and the listings drifted out of step. It also had no website of its own. Guests could not book direct, and Bottega Polanco had no way to collect their details.
What we did
We set up channel management software that connects all of Bottega Polanco's listings. The team changes rates, availability and property details once, and every booking site updates in real time.
We also built a website for direct bookings, so those guests pay no booking-site commission. It has:
- Photos and virtual tours of each property.
- Full descriptions of the amenities, features and neighbourhood.
- A secure booking system.
- Simple navigation and clear calls to action, on phones as well as desktops.
- Space for blog posts and local area guides.
We also ran SEO for the site.
“We’ve already done two projects of different nature, ie a software adaptation and a website, with the team at Easify. They’ve always been professional and flexible in adapting to our needs and are not afraid of incorporating new knowledge to their skills if the project requires it. We’ll surely continue working with them as the projects evolve.”
The work
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