Bottega Polanco
Search Engine Optimization (SEO) & Channel Management
The Client
Bottega Polanco, a discerning real estate agency in Mexico City, boasts a collection of exceptional properties catering to discerning travelers and residents. They sought a streamlined solution to manage their listings across various booking channels and establish a robust online presence for direct bookings.
Services
Search Engine Optimization (SEO) , Channel Management & Website Marketing
01
Challenge
Bottega Polanco faced the challenge of manually managing listings across multiple online travel agencies (OTAs) like Airbnb and Booking.com. This time-consuming process limited their ability to update information efficiently and maintain consistency across platforms. Additionally, the absence of a dedicated website hindered direct bookings and the opportunity to capture valuable customer data.
02
Innovation
Easify Technology partnered with Bottega Polanco to develop a comprehensive strategy encompassing channel management software and website development:
- Channel Management Integration: We implemented a robust channel management software to seamlessly integrate Bottega Polanco’s listings on various OTAs. This centralized platform empowered them to update rates, availability, and property details in real time across all channels, eliminating redundancy and ensuring consistency.
- Custom Website Development: To create a brand-aligned online presence, we developed a user-friendly website showcasing Bottega Polanco’s exceptional properties. The website features:
- High-Quality Visuals: Stunning photos and virtual tours provide immersive experiences, allowing potential guests to explore properties in detail.
- Detailed Property Descriptions: Comprehensive descriptions highlight amenities, unique features, and neighborhood highlights, allowing guests to make informed decisions.
- Intuitive Booking System: A secure and user-friendly booking system facilitates direct reservations on Bottega Polanco’s website, eliminating commission fees charged by OTAs and maximizing revenue.
- Seamless User Experience: The website is designed with a focus on user experience, featuring intuitive navigation, clear calls to action, and mobile responsiveness for optimal accessibility across various devices.
- Content Marketing Integration: The website allows for integration with Bottega Polanco’s content marketing efforts, such as blog posts and local area guides, fostering engagement and brand storytelling.
03
Summary
Through collaboration with Easify Technology, Bottega Polanco successfully streamlined their online presence. The channel management software ensures efficient listing management across OTAs, while the custom website empowers direct bookings and brand control. This innovative solution delivers several benefits:
- Increased Efficiency: Consolidated listing updates save time and resources.
- Enhanced Visibility: Listings on multiple platforms broaden Bottega Polanco’s reach.
- Direct Bookings: The website captures valuable customer data and increases revenue through direct bookings.
- Improved User Experience: A user-friendly website facilitates seamless navigation and booking for potential guests.
We’ve already done two projects of different nature, ie a software adaptation and a website, with the team at Easify. They’ve always been professional and flexible in adapting to our needs and are not afraid of incorporating new knowledge to their skills if the project requires it. We’ll surely continue working with them as the projects evolve.
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