Pay Per Click (PPC)

Google and Meta ads managed against enquiries rather than clicks. Small controlled tests first, your accounts stay yours, spend reported in full.

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4.9 on Clutch, 6 reviews4 international awards since 2022Building from Budapest since 2021
Pay Per Click (PPC)

Where we work

Google Search where there is genuine intent, which for most of our clients is the majority of the budget. Meta for retargeting and for products with visual appeal. LinkedIn where the audience justifies its cost per click, which is less often than people assume.

We will tell you which of those fits, and if the answer is that paid search does not suit your market we would rather say so than take a management fee for a channel that cannot work.

What we do before spending anything

Check the tracking. Then check it again by submitting the form ourselves and following the conversion through. In almost every account we inherit, something here is broken or double-counting, which means every optimisation decision made previously was based on a wrong number.

Work out what a customer is worth. Without that, cost per lead is a number with nothing to compare it to. It also determines whether the channel is viable at all, and occasionally the honest answer is that it is not.

Look at the landing page. If it will not convert the traffic we send it, fixing that first is cheaper than paying for clicks it wastes.

How the money works

You pay the platforms directly, so you see every euro of spend in your own billing. Our fee is separate and stated, and it does not scale with your budget, because a percentage-of-spend model quietly rewards us for spending more of your money.

The uncomfortable truths about this channel

It stops the day you stop paying. Unlike search or content, there is no accumulated asset. That is fine, as long as it is a deliberate choice rather than a surprise in year two.

Competitive terms may be unaffordable. In some markets the cost per click is beyond what your margins support. We will show you that arithmetic before you commit rather than after three months of trying.

Small budgets need narrow targeting. Spread thinly across broad terms, a modest budget learns nothing and delivers nothing. Better to dominate a small set of specific searches.

How it works

Measured on enquiries, not clicks
Before any spend, we make sure a conversion is tracked properly end to end: form submissions, calls, and where possible what happened to those leads afterwards. Optimising to clicks is how a campaign looks successful while producing nothing, and it is the single most common thing we find wrong in an account we take over.
A small test before a real budget
We start with a controlled amount on a narrow set of terms to find out what a lead actually costs you. Then we scale what works. A large budget launched on assumptions spends most of its first month teaching you things a small one would have.
The landing page is part of the campaign
Most wasted ad spend is not lost in the auction, it is lost after the click. We build and test the pages traffic arrives on, because sending paid visitors to a page that does not answer their question is the most expensive mistake available in this channel.
Your accounts, your data, your history
Campaigns are built in accounts you own. If you leave, you keep the account, the conversion history and the audiences. Agencies that run clients inside their own accounts are holding your data as leverage, and we think that tells you something.
Reported so you can check it
Monthly: what was spent, what came back, cost per enquiry, and what we changed and why. You have direct access to the accounts, so nothing in our reporting is something you have to take on trust. When a month is bad you will read it as a bad month.

Where we have done this

What is and is not included

Included

  • Conversion tracking verified end to end before any spend
  • A small controlled test to find your real cost per lead
  • Campaign build and ongoing management in your own accounts
  • Landing pages built and tested where they are the bottleneck
  • Monthly reporting on spend, leads and cost per enquiry
  • Direct access to every account, always

Not included

  • Your media spend, which you pay the platforms directly
  • Creative production for video or display at scale
  • Marketplace and retail media, which we do not run
  • Organic search work, which is a separate service

What we build it with

  • Google Ads
  • Meta Ads
  • GA4
  • Search Console
  • Looker Studio

Questions

The things people ask first.

What budget do we need to start?
Enough to learn something, which for most of our clients is $1,000 to $2,000 a month of media on a narrow set of terms. Spread thinly across broad terms a modest budget learns nothing and delivers nothing.
How do you charge?
A stated fee, separate from your media spend, and it does not scale with your budget. A percentage-of-spend model quietly rewards us for spending more of your money.
Whose account is it?
Yours. Campaigns are built in accounts you own, so if you leave you keep the account, the conversion history and the audiences. Agencies that run clients inside their own accounts are holding your data as leverage.
What do you do before spending anything?
Check the tracking, then check it again by submitting the form ourselves and following the conversion through. In almost every account we inherit something here is broken or double-counting, which means every previous optimisation decision rested on a wrong number.
What if paid search does not suit us?
We will say so rather than take a management fee for a channel that cannot work. In some markets the cost per click is beyond what your margins support, and we show you that arithmetic before you commit.
Does it stop working when we stop paying?
Yes. Unlike search or content there is no accumulated asset. That is fine as long as it is a deliberate choice rather than a surprise in year two.

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