Pay Per Click (PPC)
PPC services for Google and Meta ads, judged on enquiries. We start with a small test, keep your accounts in your name and report every euro spent.
Where we run ads
Our PPC services start with Google Search, where people are already looking for what you sell. For most of our clients that's most of the budget. We use Meta for retargeting and for products that sell on looks, and LinkedIn when the audience is worth its higher cost per click, which is less often than people think.
We'll tell you which fits. If paid search doesn't suit your market, we'll say so and won't charge a management fee for a channel that can't work.
What we do before spending anything
Check the tracking. Then we check it again by filling in your form ourselves and following the conversion through. In almost every account we take over, something here is broken or counting twice. That means every earlier decision was based on a wrong number.
Work out what a customer is worth. Without that, cost per lead has nothing to compare against. It also tells us whether ads can pay for themselves at all. Sometimes they can't.
Look at the landing page. If it won't convert the visitors we send, fixing it first costs less than paying for clicks it wastes.
How the money works
You pay the platforms directly, so you see every euro of ad spend in your own billing. Our fee is separate and fixed, and it doesn't grow with your budget.
What to know before you start
Ads stop the day you stop paying. Unlike SEO or content, they don't build up anything that lasts. That's fine as long as you choose it knowingly.
Some search terms may cost too much. In some markets clicks cost more than your margins can support. We'll show you the sums before you commit.
Small budgets need a narrow focus. A modest budget spread across broad terms learns nothing and brings in nothing. It's better to win a small set of specific searches.
How it works
- Judged on enquiries
- Before we spend anything, we make sure every conversion is tracked properly: form submissions, calls and, where we can, what happened to those leads afterwards. A campaign tuned for clicks can look like a success and produce nothing. It's the most common problem we find in accounts we take over.
- A small test before a big budget
- We start with a set amount on a short list of search terms to find out what a lead really costs you. Then we put more behind what works. A big budget launched on guesses spends its first month learning what a small test would have shown you.
- Landing pages that convert
- Most wasted ad spend is lost after the click. We build and test the pages your ads send people to. Paying for visitors who land on a page that doesn't answer their question is the most expensive mistake you can make with ads.
- Your accounts and your data
- We build your campaigns in accounts you own. If you leave, you keep the account, the conversion history and the audiences. Agencies that run clients inside their own accounts are holding your data as leverage.
- Reports you can check
- Every month: what we spent, what came back, the cost per enquiry, and what we changed and why. You have direct access to the accounts, so you don't have to take our word for anything. If a month goes badly, we say so.
What's included
Included
- Conversion tracking checked end to end before any spend
- A small test to find your real cost per lead
- Campaign setup and ongoing management in your own accounts
- Landing pages built and tested where they're holding you back
- Monthly reports on spend, leads and cost per enquiry
- Direct access to every account, always
Not included
- Your ad spend, which you pay to the platforms directly
- Large-scale video or display ad production
- Marketplace and retail ads, which we don't run
- SEO, which is a separate service
Tools we work in
- Google Ads
- Meta Ads
- GA4
- Search Console
- Looker Studio
What budget do we need to start?
How do you charge?
Whose account is it?
What do you do before spending anything?
What if paid search does not suit us?
Does it stop working when we stop paying?
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