SEO Services
SEO from a team that also builds the site. Technical fixes, content that answers real queries, and reporting you can check against Search Console yourself.
Where we start, and why it is not with content
Most sites we take on are held back by things that have nothing to do with writing more. Pages Google cannot crawl properly. Six versions of the same URL splitting their own rankings. A page about your main service that loads in four seconds. Hundreds of thin pages, published because somebody read that more content is better, now dragging down the ones that matter.
We fix that first. It is faster, it is cheaper, and it makes any content that follows work harder.
There is a specific failure worth naming, because we have watched it happen and we have had to recover from it on our own site. Publishing large volumes of low-value pages used to work and now actively causes harm: a search engine that decides a domain is producing filler will devalue the good pages along with the rest. If your traffic fell off a cliff and nobody can explain why, that is the first thing to check.
What the work is
A real audit. Crawl, index coverage, speed, structure, and the queries you are already close on. You get a written document with the findings ranked by what they cost you, and it is useful whether or not you continue with us.
Then the fixing. Technical debt, then internal links, then the pages that need writing or merging or removing. In that order, because each one makes the next more effective.
Content that answers something. Written by people who understand the subject, aimed at a query somebody actually types, structured so that a search engine and a language model can both use it. Increasingly those are the same requirement.
What you should expect from the timeline
Technical fixes can show in a few weeks. New content typically takes two to four months to settle, and competitive commercial terms take longer than that. Anyone offering you a faster answer is selling something else.
We would rather set that expectation at the start and be judged against it than promise you a good first month.
When you should not hire us for SEO
If your site cannot convert the traffic it already has, SEO is the wrong first purchase. More visitors to a page that does not persuade anyone is a more expensive version of the same problem. We will tell you that, and we would rather fix the site first.
How it works
- The technical work first, because it is cheapest
- Crawlability, page speed, structured data, internal links, and the duplicate or near-empty pages competing with the ones that matter. This is unglamorous, it is fixable in weeks rather than quarters, and on most sites it is where the first real movement comes from. We do it first because it costs the least and compounds with everything after.
- Content aimed at queries that convert
- There is a difference between traffic and buyers, and it is easy to spend a year growing the wrong one. We work from your own Search Console data to find the queries where you already appear on page four or five with commercial intent, then write for those. Ranking sixtieth for something valuable is a much shorter distance than ranking first for something nobody buys from.
- One team for the site and the search work
- When SEO is a separate supplier, every recommendation becomes a ticket for somebody else and half of them never land. We build the sites too, so a technical fix is something we do rather than something we email about. This is the single biggest practical difference between us and an SEO-only agency.
- Reporting you can verify
- Monthly, in plain language: what changed, what moved, what did not work. Every number comes from Search Console or Analytics and you have access to both, so you can check any claim we make. If a month went badly you will read that in the report rather than a chart with the axis cropped.
- No guarantees, and here is why
- Anyone promising you a position is either guessing or lying, because rankings depend on competitors and algorithms that neither of us controls. What we will do is tell you what we expect, what we are measuring, and how long before the answer is meaningful. Usually that is three to six months before the picture is clear.
Where we have done this
Nonstop Nanny · Childcare
Web MVP and SEO for a Babysitter Booking Platform
- MVP
- SEO
Motion Hospitality · Hospitality
Website Redesign and SEO for a Hospitality and Events Company
- Web design
- Web development
- SEO
Bottega Polanco · Property
SEO and Channel Management for a Real Estate Agency
- SEO
- Channel management
- Marketing
What is and is not included
Included
- A written technical audit, ranked by what each issue costs you
- Crawl, index coverage, speed and structured data fixes
- Content written by people who understand the subject
- Internal linking, and consolidation or removal of thin pages
- Monthly reporting against targets agreed at the start
- Direct access to every account we work in
Not included
- Paid advertising, which is a separate service
- Link buying or any scheme that risks a manual action
- Guaranteed positions, which nobody can honestly offer
- Development work on platforms we did not build, unless quoted
What we build it with
- Search Console
- GA4
- Ahrefs
- Screaming Frog
- Schema.org
- Core Web Vitals
Questions
The things people ask first.
How long before we see results?
Do you guarantee rankings?
What do you actually do first?
Our traffic collapsed and nobody can explain why. Can you help?
Is SEO worth it if our site does not convert?
Do you report in a way we can check?
Tell us what you are trying to ship.
Start a conversation ↗