Digital Strategy Consulting

Digital strategy grounded in your own numbers. What to do next, in what order, at what cost, with the things not worth doing named explicitly.

Book a call ↗
4.9 on Clutch, 6 reviews4 international awards since 2022Building from Budapest since 2021
Digital Strategy Consulting

What you get

A written document that says what to do next, in what order, at what cost, and how you will know whether it worked. Around fifteen to twenty pages, structured so that the first three tell you the answer and the rest shows the reasoning.

It is fixed-price, and it is yours whether or not you do any of the work with us.

How it gets made

Two weeks in your numbers. Analytics, Search Console, ad accounts, CRM, sales history. Not a report of what happened, an attempt to explain why: which channels produce customers rather than visits, where the funnel actually leaks, what a customer costs against what they return.

Then interviews. You, whoever runs marketing, whoever talks to customers, and ideally two or three customers themselves. Sales knows things analytics never will, and the gap between what a company says it sells and what people buy is usually where the opportunity is.

Then the market, briefly. What the three or four competitors you actually lose to are doing, and where there is room. Enough to be useful, not a fifty-page market review.

Then the plan. Ranked by payback, sequenced by dependency, costed, with owners and measures. Plus the stop-doing list.

The pattern we see most often

A company doing six things adequately, when two of them account for nearly all the revenue and the other four are absorbing most of the attention.

The strategy is almost never "do something new". It is stop four, resource two properly, and fix the specific thing that is throttling both. That is a less satisfying document to receive and a much better one to act on.

What it is not

Not a brand exercise. Not a slide deck of industry trends you could have found yourself. Not a maturity model with your organisation plotted on it.

And not a document that avoids commitment. If we think a channel you are invested in is not working, it will say so, with the numbers. That is what you are paying for, and it is the part people find uncomfortable.

How it works

Grounded in your own data, not in a framework
We start in your analytics, your Search Console, your ad accounts and your sales records. Where the traffic comes from, where it leaves, what a customer costs and what they are worth. Strategy written without those numbers is a description of best practice, and you can read that for free.
A plan with an order and a price
Not a set of pillars. A sequence: this first because it is cheap and unblocks the rest, this second, this deliberately not until next year. Each item with a cost, an owner and a way to tell whether it worked. If it cannot be turned into next month by somebody, it is not a plan yet.
The things not worth doing, named
Every organisation is carrying activity that produces nothing: a channel that has never converted, a content programme aimed at the wrong audience, a tool three people pay for and nobody uses. Naming those is where the budget for the useful work comes from, and it is the least popular part of the job.
Sized to what you can actually run
A strategy needing four people you do not have is not a strategy. We work backwards from your real team and real budget. A smaller plan that gets executed beats a bigger one that stalls in month two, every time.
We can execute it, and we will say when we should not
We build sites, run search and paid work, and develop software, so most of what we recommend we can also do. Where the right answer is your own team, a specialist, or nothing at all, the document says so. An assessment that always concludes with our own invoice is not advice.

Where we have done this

What is and is not included

Included

  • Two weeks inside your own analytics, ad accounts and sales data
  • Interviews with your team and, where possible, your customers
  • A brief competitor read focused on who you actually lose to
  • A sequenced plan with costs, owners and measures
  • An explicit stop-doing list
  • The document is yours regardless of what happens next

Not included

  • Brand identity and visual design work
  • Execution, which is quoted separately
  • Market research at survey or panel scale
  • A plan sized for a team you do not have

What we build it with

  • Search Console
  • GA4
  • Ahrefs
  • SQL
  • Looker Studio

Questions

The things people ask first.

What do we actually get?
Fifteen to twenty written pages that say what to do next, in what order, at what cost, and how you will know whether it worked. Structured so the first three pages give you the answer and the rest shows the reasoning. Fixed price, and yours whether or not you do the work with us.
How is this different from an agency pitch?
It starts in your numbers rather than in a framework, and it includes a stop-doing list. Naming the activity that produces nothing is where the budget for the useful work comes from, and it is the least popular part of the job.
How long does it take?
Around four weeks: two in your analytics, Search Console, ad accounts and sales history, then interviews with you, whoever runs marketing, whoever talks to customers, and ideally two or three customers themselves.
What do you usually find?
A company doing six things adequately when two of them account for nearly all the revenue. The strategy is rarely to do something new; it is to stop four, resource two properly, and fix the specific thing throttling both.
Will you tell us something we do not want to hear?
If a channel you are invested in is not working, the document will say so with the numbers. That is what you are paying for, and it is the part people find uncomfortable.
Can you execute it?
Most of it, yes: we build sites, run search and paid work, and develop software. Where the right answer is your own team, a specialist, or nothing at all, the document says that instead.

Also in Growth

Tell us what you are trying to ship.

Start a conversation ↗